Curated News from Digiday on January 18, 2022 After delays and missteps, Google is outlining its latest plan for advertising in Chrome web browser following the demise of the cookie. The tech behemoth is now ready to test what it calls Topics advertising, an iteration on an experiment that it ran last year, where it can serve personalized ads to […]
Video measurement must evolve with changing privacy regulations
Curated News from Smart Brief on January 18, 2022 Changing privacy regulations are influencing many aspects of the media and advertising sector, with one of the major areas being video measurement. As behavior tracking options gradually disappear, measurement models are not keeping up. We have already seen platforms such as Facebook impacted by changes made by Apple last […]
Democrats unveil bill to ban online ‘surveillance advertising’
Curated News from The Verge on January 18, 2022 On Tuesday, Democrats introduced a new bill that would ban nearly all use of digital advertising targeting on ad markets hosted by platforms like Facebook, Google, and other data brokers. The Banning Surveillance Advertising Act – sponsored by Reps. Anna Eshoo (D-CA), Jan Schakowsky (D-IL), and Sen. Cory Booker […]
Small businesses want EU to get tough on Google and Facebook’s invasive advertising
Curated News from Global Witness on January 17, 2022 YouGov poll reveals small business leaders are uncomfortable with Facebook and Google’s tracking-based advertising Small business leaders in France and Germany want alternatives to Facebook and Google’s dominant tracking-based advertising, new research commissioned by Amnesty International and Global Witness has shown. Ahead of a key EU vote this […]
ID Wars: The Battle for Contextual 2.0
Curated News from ExchangeWire on January 11, 2022 In this contributed article written for ExchangeWire in association with Fifty, Robert Webster, founder of Canton Marketing Solutions, outlines the current state of play in contextual and how next-generation solutions are set to revolutionise media planning and buying in years ahead. Throughout my career, I have long made it a […]
How Marketers Can Still Reach Their Audiences In A Cookie-Less Future
Curated News from MarTechSeries on January 10, 2022 Silently tracking consumers across the internet, third-party cookies made it possible for marketers to reach customers like never before. But the cookie era is quickly drawing to a close. Even though Google delayed the sunset of third-party cookies due to the outcries of an unprepared industry, it’s still happening. […]
Seeking Both Performance And Equity, Brands Aim To Get Smarter About Brand Safety
Curated News from AdExchanger on January 5, 2022 Bad habits are hard to reverse. Just ask anyone who’s tried to make a New Year’s resolution. But advertisers are increasingly starting to rethink their programmatic media buying practices in a more sustainable, diversified and purposeful light. “Aligning your brand values to media investment is the next evolution in […]
Conscious Marketing Can Transform Our Cookie-Dependent Industry
Curated News from AdExchanger on January 4, 2022 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Erica Schmidt, Global CEO of Matterkind. Marketing on the web is undergoing a monumental shift as third-party cookies are phased out. But the real problem […]
Digital advertising in 2022: What do the experts predict?
Curated News from MarTech on December 17, 2021 Looking to 2022, we’ve collected predictions from the world of adtech and performance to find out the big trends of the next 12 months in digital advertising. From first-party data and retail media, to ad creative and upper-funnel campaigns, the list is dominated by the ongoing challenges created by […]