Curated News from Forbes on February 18, 2020 As a brand consultant, I often advise clients to consider the valence of their stories. If it has a negative valence — i.e., “the 3rd-party cookie market is crumbling” — you can get a lot of people worried. But if it has a positive valence, you can mobilize even […]
‘A glimpse of the internet of the future’: For a fee, Spiegel offers anti-tracking browsing
Curated News from Digiday on February 19, 2020 As privacy regulations and internet browsers tighten up, anti-tracking options emerge from publishers. This month, German publisher Spiegel, which publishes weekly news magazine Der Spiegel, introduced a paid, ad-free subscription offer where users have the option of not being tracked by third-parties. Spiegel Pur is a response to a number of […]
Quintesse Launches Advanced Contextual Intelligence Platform
Rooted in proven, patented contextual technology adopted by some of the world’s greatest brands, Quintesse advances brand safety, suitability and contextual targeting for brands, agencies, and publishers SAN FRANCISCO (PRWEB) FEBRUARY 05, 2020 With 13 patents from 20 years of contextual technology development, Quintesse has launched as an advanced contextual intelligence platform to meet the accelerating market demand […]
‘It’s a race to brand safety’ – how to battle ad keyword blocking
Curated News from The Drum on January 14, 2020 ‘Sex’, ‘violence‘, ‘death‘, ‘alcohol‘, ‘slavery‘, ‘kill‘, ‘injury‘, ‘shoot‘, ‘disaster‘ and ‘bastards‘ – these are some of the keywords brands are choosing not to advertise against in 2020, enlisting automated tech to stop their ads from appearing around content containing these words. With global digital ad budgets taking an increasingly […]
With third-party cookies on the way out, shared IDs face an existential crisis
Curated News from digiday.com on January 14, 2020 Shared identifiers — standardized ways of identifying and sharing user data between publishers and ad tech vendors — are likely next in line to be squashed by browser developers. For publishers, advertisers and ad tech vendors, shared IDs are an attractive option because theoretically they provide a more reliable way […]
The cookie has crumbled and it should be good for brand-building
Curated News from campaignlive.co.uk on January 20, 2020 More than 60% of total UK ad spend is predicted to be online this year, according to the Advertising Association. Only the US and China have bigger online ad markets. For media outlets like The Guardian, this should be good news. The majority of our 5.5 million UK daily […]
UK publishers losing digital ad revenue due to content ‘blacklists’
Curated News from TheGuardian.com on January 20, 2020 UK newspaper and magazine publishers lost almost £170m in digital revenue last year as technology designed to stop advertisements from appearing next to hard-hitting content, such as shootings and terrorism, also inadvertently blocked them from appearing in some of the most popular stories of the year. Publishers found many […]
Google wants to phase out support for third-party cookies in Chrome within two years
Curated News from Adweek.com on January 14, 2020 In a move that many have feared for the last year, Google has finally given a timeline for phasing out support for third-party cookies in its Chrome web browser. The tech giant said it will take two years to complete the transition. Google is bowing to pressure to shore […]
How Oracle Is Acclimating to a Pro-Privacy Climate
Curated News from Adweek.com on September 17, 2019 Oracle was dealt a significant blow by the European Union’s General Data Protection Regulations (GDPR), leading the company to effectively pull the plug on its audience measurement tool AddThis because of the restrictions on third-party data. However, this week at its flagship conference Oracle OpenWorld 2019, the enterprise software […]