Curated News from The Drum on January 14, 2020 ‘Sex’, ‘violence‘, ‘death‘, ‘alcohol‘, ‘slavery‘, ‘kill‘, ‘injury‘, ‘shoot‘, ‘disaster‘ and ‘bastards‘ – these are some of the keywords brands are choosing not to advertise against in 2020, enlisting automated tech to stop their ads from appearing around content containing these words. With global digital ad budgets taking an increasingly […]
With third-party cookies on the way out, shared IDs face an existential crisis
Curated News from digiday.com on January 14, 2020 Shared identifiers — standardized ways of identifying and sharing user data between publishers and ad tech vendors — are likely next in line to be squashed by browser developers. For publishers, advertisers and ad tech vendors, shared IDs are an attractive option because theoretically they provide a more reliable way […]
The cookie has crumbled and it should be good for brand-building
Curated News from campaignlive.co.uk on January 20, 2020 More than 60% of total UK ad spend is predicted to be online this year, according to the Advertising Association. Only the US and China have bigger online ad markets. For media outlets like The Guardian, this should be good news. The majority of our 5.5 million UK daily […]
UK publishers losing digital ad revenue due to content ‘blacklists’
Curated News from TheGuardian.com on January 20, 2020 UK newspaper and magazine publishers lost almost £170m in digital revenue last year as technology designed to stop advertisements from appearing next to hard-hitting content, such as shootings and terrorism, also inadvertently blocked them from appearing in some of the most popular stories of the year. Publishers found many […]
Google wants to phase out support for third-party cookies in Chrome within two years
Curated News from Adweek.com on January 14, 2020 In a move that many have feared for the last year, Google has finally given a timeline for phasing out support for third-party cookies in its Chrome web browser. The tech giant said it will take two years to complete the transition. Google is bowing to pressure to shore […]
How Oracle Is Acclimating to a Pro-Privacy Climate
Curated News from Adweek.com on September 17, 2019 Oracle was dealt a significant blow by the European Union’s General Data Protection Regulations (GDPR), leading the company to effectively pull the plug on its audience measurement tool AddThis because of the restrictions on third-party data. However, this week at its flagship conference Oracle OpenWorld 2019, the enterprise software […]
As the third-party cookie crumbles, publishers scramble for alternatives
Curated News from Digiday.com on October 9, 2019 Publishers are chasing ways to commercialize their first-party data. Their goal: Create audience identifiers that help clients target the right people at scale, without relying on third-party cookies, then expand how those audiences can be monetized. News Corp, The Washington Post, the Guardian, Mail Online, Insider Inc. […]
Brand Suitability Shows How Content Is Still King (or Queen)
Curated News from MarTechAdvisor.com on October 9th, 2019 In their Brand Safety research, the Trustworthy Accountability Group Brand states, “Brand Safety is a component of a larger effort to control ad placement that a few digital advertising buyers and sellers are now starting to label as Brand Suitability.” Brand suitability is the specific approach to […]
Google experiments with its own contextual ads, as privacy legislation looms
Curated News from AdAge.com on September 24, 2019 Google is experimenting with contextual ads at “much lower costs” when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled […]