Curated News from BBC on March 3, 2021 Google has promised not to develop any new way of tracking individual users for adverts once it phases out its current method. The tech giant is one of the world’s largest advertising sellers and also owns the world’s most popular web browser, Chrome. But it is following other browser […]
What Google’s latest cookie announcement means for top ad-tech stocks, according to analysts
Curated News from CNBC on March 4, 2021 Analysts sounded off on Google’s latest guidance on its promise to not use technologies that track people individually across the internet. Some analysts said their views haven’t changed. But BMO downgraded one ad tech stock, noting it’s “too hot in the kitchen.” Google said in a blog post Wednesday it will use “privacy-preserving technologies″ that only […]
CMO Conversations: Conny Braams, Chief Digital and Marketing Officer, Unilever
Curated News from WARC on October 30, 2020 There’s always the offense and the defence side of data. I think from a governance perspective – and especially seeing what the world is moving towards – it is really important that we stay true to transparency and trust, that our data ethics at the highest level, that our […]
Online Advertising Needs a Rewrite, Not an Edit
Curated News from AdAge.com on September 22, 2020 As the industry addresses these fundamental issues, there are ways that advertisers can prepare for their impact now. Perhaps the best investment is to increase their access to first-party data, which carries consumer permission for use, whether through partnerships or direct-to-consumer activations. They can also be prepared to deliver […]
Context Is King for Brands Seeking Households with Kids: Wildbrain Spark’s Charles Gabriel
Curated News from Beet.tv on September 22, 2020 LOS ANGELES – Families with young children are spending more time with digital entertainment as the coronavirus pandemic limits many of the outdoor activities they used to have, spurring demand for kid-friendly programming. Increasingly, those households are turning to digital platforms like over-the-top and streaming services for shows they […]
Apple’s IDFA Change Will Destroy Chunks Of Economy: LUMA’s Kawaja
Curated News from Beet.tv on September 9, 2020 Apple may have delayed a big change to the way advertisers can get user data from iOS devices – but the change will still be profound for advertisers. More than that, however, the change could have a destructive effect on sections of the overall economy, right when many businesses […]
Apple’s privacy changes represent ‘tectonic shift’ for digital ad industry
Curated News from AdAge on June 24, 2020 More privacy initiatives that mean advertisers will need to look beyond cookies and mobile identifiers! Others see opportunity given all the privacy changes. Jarrod Dicker, head of tech and commercial development at the Washington Post, says the company has developed its own tech so it’s not reliant on things such as […]
How Digitas Is Prepping Clients For The Cookieless Future
Curated News from AdExchanger on June 19, 2020 Digitas’ own testing includes cookieless targeting and measuring solutions from Epsilon as well as LiveRamp’s Authenticated Traffic Solutions, both of which identify users through first-party cookies. Testing allows Digitas to understand how they operate in the wild as part of a larger marketing system. For example, both the LiveRamp […]
Campaign Planning: Rolling With The Punches
Curated News from AdExchanger on May 27, 2020 First-party data can be leveraged for insights into existing customers and to identify patterns to find potential consumers. Contextual targeting can be far more subtle and actually lead to more interested potential prospects that find these ad strategies less direct and invasive. With no cookies, there are also other areas of […]