Curated News from Digiday.com on October 9, 2019 Publishers are chasing ways to commercialize their first-party data. Their goal: Create audience identifiers that help clients target the right people at scale, without relying on third-party cookies, then expand how those audiences can be monetized. News Corp, The Washington Post, the Guardian, Mail Online, Insider Inc. […]
Brand Suitability Shows How Content Is Still King (or Queen)
Curated News from MarTechAdvisor.com on October 9th, 2019 In their Brand Safety research, the Trustworthy Accountability Group Brand states, “Brand Safety is a component of a larger effort to control ad placement that a few digital advertising buyers and sellers are now starting to label as Brand Suitability.” Brand suitability is the specific approach to […]
Google experiments with its own contextual ads, as privacy legislation looms
Curated News from AdAge.com on September 24, 2019 Google is experimenting with contextual ads at “much lower costs” when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled […]