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Quintesse

Advanced Contextual Intelligence for Digital Media and Marketing

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Curated Marketplace

What is a Curated Marketplace?

Curated Marketplace is a custom and brand-specific pre-bid marketplace offering inventory only from URLs that specifically match a brand’s precise contextual and brand suitability requirements. Quintesse’s advanced contextual technology yields more accurate targeting methods than existing contextual vendors to target audiences within endemic, non-endemic as well as competitor-focused content at scale with inventory from across the bidstream. Brands bid on Curated Marketplace display and video inventory via a custom Deal ID that Quintesse will push to their DSP.

How does it work?

Discover Relevant Topics

Quintesse starts to form a semantic framework of relevant topics and themes by analyzing brand and competitor landing pages, examining ideal endemic and non-endemic publisher articles, and considering any brand suitability dangers.

Create Semantic Mapping

Based on the brand’s existing keywords and additional information from the discovery phase, Quintesse builds out semantic logic in the form of lemma maps with guided and curated machine learning tools, furthering reach and contextual depth.

Analyze Bid Stream

Quintesse analyzes the bid stream from a variety of external sources. The content of each unique URL in the bid stream is analyzed and assigned mapping of both standard and curated segments plus their confidence scores.

Curate Brand Marketplace

Quintesse curates the custom brand marketplace by identifying specific URLs that match the custom semantic lemma maps, brand safety and suitability preferences as well as the brand’s domain inclusion and exclusion lists. 

Buy via Deal ID on DSP

Deal IDs are pushed to the DSP and can be accessed as Deal Objects in the bidstream within inventory selection.

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Advanced Contextual Difference

  • Semantic & Sentiment Recognition

    Natural Language Processing and page-to-paragraph-to-word relationship logic reduces ‘false positive’ occurrences, preventing valuable inventory from being inaccurately blocked and increasing CPM’s.

  • Paragraph-Level Analysis

    Complete page contextualization determines the relevancy and safety of the media environment more accurately than basic URL-level blocking technologies.

  • Curated Machine Learning

    Contextual algorithms and expert curators continuously identify, audit and re-prioritize new data within targeting criteria to expand campaign reach and relevance.

  • Dynamic Content Protection

    Real-time page-level understanding ensures brand safety in content that frequently changes like news and comment sections.

  • Dynamic Inclusion and Exclusion Intelligence

    Realtime, URL-level, contextual reporting delivered via API offers dynamic inclusion and exclusion intelligence to refresh otherwise static lists.

Information You Should Care About

Curated News Articles

Context: The Smoked Paprika Of Your Campaign Recipe

March 31, 2021

Contextual advertising: the solution to a cookie-less future?

March 25, 2021

Google’s rivals are fighting back against Chrome’s big cookie plan

March 24, 2021

Contextual Advertising, Unique Identifiers Coming In Focus as Cookies Fade

March 23, 2021

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