What is a Curated Marketplace?
Curated Marketplace is a custom and brand-specific pre-bid marketplace offering inventory only from URLs that specifically match a brand’s precise contextual and brand suitability requirements. Quintesse’s advanced contextual technology yields more accurate targeting methods than existing contextual vendors to target audiences within endemic, non-endemic as well as competitor-focused content at scale with inventory from across the bidstream. Brands bid on Curated Marketplace display and video inventory via a custom Deal ID that Quintesse will push to their DSP.
How does it work?
Discover Relevant Topics
Quintesse starts to form a semantic framework of relevant topics and themes by analyzing brand and competitor landing pages, examining ideal endemic and non-endemic publisher articles, and considering any brand suitability dangers.
Create Semantic Mapping
Based on the brand’s existing keywords and additional information from the discovery phase, Quintesse builds out semantic logic in the form of lemma maps with guided and curated machine learning tools, furthering reach and contextual depth.
Analyze Bid Stream
Quintesse analyzes the bid stream from a variety of external sources. The content of each unique URL in the bid stream is analyzed and assigned mapping of both standard and curated segments plus their confidence scores.
Curate Brand Marketplace
Quintesse curates the custom brand marketplace by identifying specific URLs that match the custom semantic lemma maps, brand safety and suitability preferences as well as the brand’s domain inclusion and exclusion lists.
Buy via Deal ID on DSP
Deal IDs are pushed to the DSP and can be accessed as Deal Objects in the bidstream within inventory selection.