Curated News from AdAge on June 24, 2020
More privacy initiatives that mean advertisers will need to look beyond cookies and mobile identifiers!
Others see opportunity given all the privacy changes. Jarrod Dicker, head of tech and commercial development at the Washington Post, says the company has developed its own tech so it’s not reliant on things such as IDFA or third party cookies. Ads that run across the Washington Post’s app and in Apple News rely on “advanced contextual targeting,” according to Dicker, technology that his team built.