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How AT&T Is Navigating Media Buying During A Pandemic: Carter

May 28, 2020

Curated News from Beet.tv on May 15, 2020


Finding the right audience for marketing messages was already becoming complex. But the COVID-19 pandemic has posed a whole new set of challenges.

Audience targeting appears to be entering a third age. After initial buying of ads against content that delivers key demographics, marketers have been in thrall to laser-targeting audiences, no matter they content they are consuming. Now we are seeing “contextual targeting”, the data-driven practice of buying content, not audiences, rise up.

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Curated News Articles

CMO Conversations: Conny Braams, Chief Digital and Marketing Officer, Unilever

October 30, 2020

Online Advertising Needs a Rewrite, Not an Edit

October 15, 2020

Context Is King for Brands Seeking Households with Kids: Wildbrain Spark’s Charles Gabriel

September 22, 2020

Apple’s IDFA Change Will Destroy Chunks Of Economy: LUMA’s Kawaja

September 9, 2020

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