Curated News from Forbes on July 6, 2021
There’s no doubt that grocery e-commerce is booming, and the traditionally in-store-centric grocery marketing model is moving to omnichannel and digital. At this point, strategies like retargeting, audience targeting and geo-targeting are all mainstays in consumer packaged goods (CPG) marketing strategies and commonly used tools.
However, with Google’s plan to phase out third-party cookies by 2023, Apple’s App Tracking Transparency and the California Consumer Privacy Act (CCPA), it’s clear that consumer demand for more data privacy and regulation is significantly shifting every industry that touches advertising. Many expect that this fundamental shift will propel retail media groups to be must-have tools for all marketers and advertisers, first-party data will exponentially rise in value and the advertising businesses of publishers will boom.