• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Forget The Cookie Apocalypse. Here Comes The ‘Adtech Renaissance: Can a startup named Quintesse help bring the industry together?
Quintesse

Quintesse

Advanced Contextual Intelligence for Digital Media and Marketing

  • Solutions
  • Technology
  • About
  • Contact Us
  • News
  • Login
  • Request Free Audit
Request Contextual Audit

Online Advertising Needs a Rewrite, Not an Edit

October 15, 2020

Curated News from AdAge.com on September 22, 2020


As the industry addresses these fundamental issues, there are ways that advertisers can prepare for their impact now. Perhaps the best investment is to increase their access to first-party data, which carries consumer permission for use, whether through partnerships or direct-to-consumer activations. They can also be prepared to deliver the best possible ad experience without identifiers or shared data by exploring contextual advertising that combines a variety of other anonymous signals to allow for more useful ads.

Advertisers can also educate people on the value exchange they receive from ads so they’re more likely to participate and provide consent. They can conduct research to test and optimize how permission is granted in consumer experiences, educate consumers on the value of opting in and offer direct incentives to do so. Being people-centered will help advertisers better understand customers’ buying journeys so they can be more useful.

Continue Reading

Primary Sidebar

Start Your Contextual Audit Today!

  • Maximum Brand Safety Through Complete Contextual Coverage
  • Dynamic Content Targeting and Protection
  • Increased Reach and Scale
Request Audit
Information You Should Care About

Curated News Articles

CMO Conversations: Conny Braams, Chief Digital and Marketing Officer, Unilever

October 30, 2020

Online Advertising Needs a Rewrite, Not an Edit

October 15, 2020

Context Is King for Brands Seeking Households with Kids: Wildbrain Spark’s Charles Gabriel

September 22, 2020

Apple’s IDFA Change Will Destroy Chunks Of Economy: LUMA’s Kawaja

September 9, 2020

Join our newsletter.

Stay up-to-date with everything concerning contextual intelligence.

Footer

Quintesse Copyright © 2020 · Quintesse Inc. All Rights Reserved | Privacy Policy

  • Solutions
  • Technology
  • About
  • Contact Us
  • News
  • Login
  • Request Free Audit