Curated News from MartechSeries on May 10, 2021
What is the most pressing thing for performance marketers today: achieving ROI or the ever present data challenge? It’s actually both. The ability to see ROI and understand return in how you optimize is, yet again, challenged by the data conundrum.
The majority of marketers understand there’s a new and bigger problem on the horizon (i.e., the end to third-party cookies) but don’t really understand what it is. Today, they know the methods at hand deliver a certain way. In many cases those methods have been developed over years, and ideal or not, they work.