Curated News from Digiday on February 24, 2020
February marked the rollout of Chrome 80 and with it came a wonky new change affecting the way the world’s most popular browser handles cookies.
In a nutshell, the Chrome’s SameSite update requires website owners to explicitly label the third-party cookies that can be used on other sites. If cookies aren’t correctly flagged, they’re restricted to being used in a first-party context only and won’t work properly for cross-site tracking. (Digiday has a more detailed explainer here.)
Publishers have plenty of uses for third-party cookies — from syncing with ad tech and analytics vendors, through to making sure user logins work across their different domains — and began bracing for the potential of sites breaking on Chrome 80 launch day on Feb. 4.