Curated News from DigiDay on April 23, 2021
Turns out, some advertisers will walk their talk on behaving ethically — to a point.
Sure, we’ve been here before, but CEOs have short memories and people are wising up to that apathy; something had to give. Now, companies are being asked, pressured, forced, encouraged, and regulated to take a stand — or at least not stand back — on everything from data privacy to voting rights, diversity to sustainability.
Nowhere is this sort of corporate do-goodery more on show currently than in advertising. Responsible spending seems to be more important than ever if the agency pitches are anything to go by. In February, for example, GroupM joined the Conscious Advertising Network (CAN) — a voluntary coalition of over 70 organizations set up to highlight the ethics that underpin advertising. Of course, there’s a chance this could all be window dressing given how often brand purpose tends to look like propaganda. For all the strongly-worded warnings from marketers, there have been too few instances of clients firing their agencies for failing to hit diversity targets.