Curated News from Forbes on April 26, 2021
I recently attended a discussion on how publishers, agencies and brands are planning for the world after cookies. The discussion revolved around first-party data, contextual advertising and strategies for ethically connecting with consumers.
While agencies and the media were slightly shocked by the idea of a new world where programmatic advertising would not be the leading force it currently is, I was less taken aback. When you work with ultra-high-net-worth individuals (UHNWI), you are happy to keep the cookies in a jar.