Curated News from TheDrum on January 21, 2022
Business-to-business marketers were slow to adopt digital platforms. Some were tortoise slow. Now with the metaverse suddenly thrust upon them, how should they be reacting? With most experts agreeing that a wait-and-see approach will just be history repeating itself, The Drum explores how and where B2B marketers should get involved as part of our Metaverse Deep Dive.
Trade shows, product demonstrations, client meetings, customer service and advertisements are among the core pillars of business-to-business (B2B) marketing. Each of which now has the potential to be radically altered by the metaverse.
While it’s clear the promise of avatars striking a multi-million dollar, multi-year deal with a virtual handshake isn’t going to happen any time soon, the fact remains it’s certainly within the realm of possibility. And at the very least, the beloved B2B sales funnel is already being impacted by emerging technologies at a rate faster than most would have expected.