Pre-Bid Targeting via Curated Marketplaces
Easily create custom contextual maps to curate a marketplace of inventory in
content that specifically matches each brand’s contextual relevance and
brand suitability requirements.
- Custom Context Builder
Save time by building more accurate custom contextual segments with an algorithm-assisted tool that analyzes relevant pages to suggest more comprehensive and timely words and phrases to fit your campaign’s needs.
- Built-In Pre-Bid Brand Safety
Put out brand safety fires before they start by specifying the level of standard, or category-level, brand safety required before curating inventory for targeting.
- Access to the Global Bidstream for Scale
Maximize scale by analyzing the global bidstream to curate only the inventory from across 38 different languages that matches your brand’s custom preferences.
- Curated Machine Learning to Keep Segments Fresh
Keep your contextual targeting strategy up to date by using curated machine learning to automatically suggest updates to custom segments based on real time changes to content across the internet.
Post Bid Monitoring & Reports
Monitor existing audience-targeted campaigns for ultimate transparency and build a detailed understanding of what contextual signals connect with your target audience.
- Complete Contextual Transparency
Bring transparency to your campaign’s inventory with URL-level reporting that goes beyond brand safety reports to show the semantics, sentiment and emotional tone of each page of content.
- Create a Contextual Graph
Augment probabilistic Audience Graphs with a Contextual Graph built by monitoring and compiling the brand specific contextual signals of existing audience-targeted campaigns.